Grayson Smith

Graphic Design

Designing systems
that scale

I help brands develop and grow through design leadership, scalable systems, and measurable impact.

Over 10 years leading design across Ookla's multi-brand portfolio — Speedtest, Downdetector, Ekahau, and RootMetrics — I've built the frameworks that support global expansion, licensing programs, and complex product platforms. My work translates data into clear, usable design that drives real business outcomes.

Building within complex,
multi-brand environments

More at Behance, and Linkedin.

Trusted by cross-functional leaders

An absolute asset to any company looking for competent graphic designer that can work well with anybody and everybody.

— Jim Nugent,
Director Global Brand Licensing, Ookla

Grayson's design is art. I have been so thoroughly impressed by his work over the years and that is only matched by the respect I have for him as a person.

— Adrianne Blum,
SVP, Corporate Marketing, Brand, and Communications at Ookla

I would highly recommend Grayson for any design work. Grayson is a great designer who is unique among his peers in his understanding of blending creative elements with the necessary business goals of a project. Any company would be lucky to have Grayson become part of their team.

— Sean Cummings,
Director of Ecommerce UFP Industries