Ookla

Speedtest Pulse

Launch Art Direction and Execution.

2025

Speedtest is the gold standard for measuring internet performance—trusted globally, featured by Apple, and used millions of times a day.

Speedtest Pulse extends that legacy into the physical world: a dual-mode diagnostic device built for real-world troubleshooting and network validation.

I led the visual design for the launch, owning creative direction and execution across digital and print. The campaign landed hard, driving a 4% click-through rate.