Ookla
Speedtest Pulse
Launch Art Direction and Execution.
2025
Speedtest is the gold standard for measuring internet performance—trusted globally, featured by Apple, and used millions of times a day.
Speedtest Pulse extends that legacy into the physical world: a dual-mode diagnostic device built for real-world troubleshooting and network validation.
I led the visual design for the launch, owning creative direction and execution across digital and print. The campaign landed hard, driving a 4% click-through rate.
