Grayson Smith

Graphic Design

Recent Project

Mobile World Congress Ba

Client
Ookla

I led the art direction for Ookla’s 2025 + 2026 Mobile World Congress presence in Barcelona, Spain.

With over 109,000 attendees from 205 countries, the space attracted C-suite decision makers from the world's most influential carriers, operators, and tech companies, many of whom made it a destination on the show floor.

At MWC 2026, Ookla's $1.2 billion acquisition by Accenture was announced on the show floor in Barcelona, making a confident, cohesive brand presence not just a creative goal but a defining another key moment in the company's 20 year history.

“An absolute asset to any company looking for competent graphic designer that can work well with anybody and everybody.”

— Jim Nugent,
Director Global Brand Licensing, Ookla

Grayson's design is art. I have been so thoroughly impressed by his work over the years and that is only matched by the respect I have for him as a person.

Adrianne Blum,
Vice President, Global Marketing and Communications, OpenSignal

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